It starts with the name, product, service, and associations. Tthen combines visuals, colours & typeface with their psychological affects & asssociations leading to the creation of several logos. Selection, adjustments, fine tuning, with the final logo being created in the colour scales : 4C, grey, positive, negative, and Pantone. Logos are saved as eps's for print, and jpegs, pngs, & gifs for online usage. Along with logo creation, the design of business cards & stationary supplies are often requested offering a complete way of seeing the logo on its own and set in business identity materials.