Graphic design work for American Express started conceptually, set out to inform, to brand, to build loyalty, to service, to involve, to sell. The design needs for American Express required most aspects of graphic design & marketing : communication/message, ideas, grid design, image selection, layout & design treatment of all elements, colour correction, proper print settings & conversions, text corrections, perforation & folds, creation & flight-check of pdfs for print, and at times included shooting photography.